Truecaller has launched a new Artificial Intelligence solution that will alert users of scammers to protect them from fraud calls.

The firm noted that its new anti-fraud feature called Search Context was part of its AI Identity engine.

Explaining how the feature works, the firm, in a statement, said, “While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently.

“The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes, which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.”

According to the firm, it currently has 356 million users globally and will continue to address the pressing issues surrounding the growth of global scams and frauds of all kinds.

The firm also announced a corporate rebranding and launching of a brand-new app icon.

It stated that the timing of the new identity aligned with the significant transformation taking place in the digital space.

The co-founder and Chief Executive Officer of Truecaller, Alan Mamedi, said, “We are excited to unveil our new brand identity and logo.

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