Soft Alliance for Good, a Corporate Social Responsibility arm of Soft Alliance and Resources Limited, has pledged its support for local businesses through its outreach programmes.

A statement by the company said by working with community members and stakeholders, the project would  provide resources for the underprivileged.

The company reaffirmed its commitment to building stronger and more connected communities through the programme.

According to the company, the programme was targeted at boys addicted to drugs on the streets of Lagos.

The statement read in part, “The primary objective of this initiative was to reintegrate boys addicted to drugs back into society, providing them with the support they need to rebuild their lives. The Soft Alliance for Good initiative is dedicated to creating a more inclusive, resilient, and vibrant society where everyone has a sense of belonging and purpose. By working with community members and stakeholders, the project aims to provide resources to underprivileged communities promote social cohesion, support local businesses, and foster cultural exchange.”

The statement said the company had identified young people with needs such as rehabilitation, medical care, and vocational training.

“The initiative is open to partnerships with various organisations, including rehabilitation centers, vocational training homes, medical facilities, non-governmental organisations, and other entities willing to contribute to this noble cause,” it said.

The Managing Director, Soft Alliance and Resources Limited, Dr Bisi Aina, stated that, “This outreach event marks an important milestone for Soft Alliance for Good as we begin our journey to support and empower individuals battling drug addiction.

“We are dedicated to making a positive impact in the lives of these boys and reintegrating them into society as productive members. We welcome partnerships from like-minded organisations to join us in this noble cause.”

Aina said the outreach event was made possible through the generous contributions of the good people of Soft Alliance and Resources Limited.



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