Royal Exchange General Insurance Company said it has embarked on a rebranding exercise with the launch of a new corporate identity.

It said this aim was to improve the public perception of the company, while speaking to its future desire to be among the Tier 1 players in Nigeria within the next five years.

According to a statement, the new corporate logo was unveiled by the Managing Director and Chief Executive of the company, Mrs Ebelechukwu Nwachukwu, at a brief ceremony at the company’s office in Lagos.

Speaking during the logo-unveiling ceremony, Nwachukwu said, “As a future and forward-thinking organisation, positioning itself for growth, it became imperative to create a brand which speaks to our aspirations, our heritage, our professionalism, and our future. The logo change is the first step in our rebranding process.

“Our corporate colours are royal blue and golden yellow. The royal blue connotes dignity, loyalty, and trust. The golden yellow signifies creativity, optimism, and warmth.

The new logo is shaped like a pyramid which denotes stability and durability, as well as upward momentum. The breakout cuts show the modernity, fluidity, and forward-thinking of our brand.”

Nwachukwu added, “For us at REGIC, our objective is to be the insurer of choice in the corporate, retail and agriculture insurance segments of the market, and ultimately to be a Tier 1 insurance company in Nigeria within the next five years, hence the need to project a brand that properly represents us.



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