Pure Bliss, one of the biscuits brands from OK Foods, has unveiled plans to reward its consumers in the second edition of its national consumer millionaire promo.
In a statement, the brand said during the campaign tagged, ‘Pure Bliss Millionaire Promo’, 60 millionaires would emerge in 60 days, and additional N30m worth of airtime would be won.
Speaking on behalf of the Business Head of OK Foods Limited, Murali Krishnan, during a media parley to unveil the promo, the Head of Marketing, OK Foods, Sachin Wali, emphasised the credibility and due diligence of the promo.
Wali stated that measures had been put in place to ensure fairness and transparency.
He said, “We are once again initiating one of the largest give-back consumer promotions in the biscuits category.
”We want to thank our consumers for their patronage over the years and assure them that the promotion will be managed with due diligence, fairness, and utmost credibility.”
The Brand Manager, Chic Choc & Nutrisnax, Ok Foods Limited, Olayinka Johnson, said, “Pure Bliss 60 Millionaires in 60 days’ promo was a great way to reward consumers in line with the Pure Bliss brand promise – ‘Light Up Your Day’.
“The Pure Bliss 60 Millionaires In 60 Days Promo is a great initiative at this time because consumers get to enjoy their favourite Pure Bliss cookies and wafers, while winning big.”
In her remarks the Brand Manager of Pure Bliss, Oluwabukola Yusuph, revealed that over 300,000 winners were to be rewarded with airtime beyond the 60 lucky consumers that would be rewarded with N60m cash prize, N1m each.
Endorsing the promo, the Senior Legal Officer, Lagos State Lotteries and Gaming Authority, Kemi Adebiyi, noted that the promotion had fulfilled the mandate required by the regulatory authority, which was to ensure that the promotion was registered and regulated.
Also, speaking during the parley, the Head, Lagos Office, Federal Competition and Consumer Protection Commission, Susie Onwuka, confirmed that the promotion had passed through regulatory approvals, urging consumers to participate.