The Professional Insurance Ladies Association has taken its insurance awareness campaign to the streets of Lagos.

The President, PILA, Nkechi Margaret Moore, expressed the association’s commitment to promoting insurance awareness, when it organised a fitness walk on Lagos roads, as part of activities to mark its 50th anniversary.

Moore said, “We are using the walk to mark the 50th anniversary of the association and at the same time, we are using the walk to also preach insurance and its benefits to Nigerians.

“The walk is not going to be limited to the road alone; we will also have it in the markets to educate the market men and women on the need for them to buy fire insurance for their wares and properties;

“They need to take group life insurance for their various groups.”

Moore also urged the members of the association to take fitness walks as a habit in whatever they were doing.

She said PILA championed the establishment of the African Insurance Women’s Association which was admitted as a member of the African Insurance Organisation, and inaugurated at a side event during the recent 49th AIO conference in Algiers, Algeria.

The PILA president said, “In the country today, there is low insurance awareness both in formal and informal settings. People in governance, who should be the promoter of such a concept in the market, hardly understand what insurance is and can do for them.

“That is why, even though, the government is the single largest consumer of insurance products, a lot of government assets are still uninsured at the federal and state levels.”

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