NIVEA has launched a new radiant and beauty range product that nourishes and protects melanin-rich skin tones.
A statement by the company said the NewNIVEA Radiant & Beauty Advanced Care products is enriched with a blend of five natural oils and five vitamins.
“It sinks deeply into the skin to give your body48-hour lingering nourishment and helps with smoothness and stretch marks reduction in 2 weeks,” it stated.
The firm added that the advanced formulation has avocado oil which is an antioxidant and has anti-inflammatory properties; moisturising macadamia oil; olive oil which is an anti-inflammatory and helps treat dry skin; and soybean oil which strengthens the skin’s moisture barrier.
The statement added, “It is also boosted with vital Vitamins A, C, E, B3 and Provitamin B5. Good for very dry to ashy skin there is no need to add oils, shea butter or glycerine to your lotion.
“At the helm of the NIVEA launch of this new range and celebrating the unique shades of the skin of women from all over Nigeria are; was an award-winning actor, producer, entrepreneur and content creator, Beverly Naya.”
Others that graced the occasion included award-winning actor, producer, director, and one of Nigeria’s most-loved onscreen personalities, Linda Ejiofor-Suleiman; model, fashion and skincare influence, Somto Onwuazombe; digital creator, beauty influencer and YouTuber, Lydia Stanley SFX artiste, and beauty, MUA and hair enthusiast, Onaopepo Babarinsa.
It stated that, “Famous for the award-winning documentary ‘Skin’, which has screened at over 15 festivals around the world, including Cannes and Pan African Film Festival, it has also broken records as the first Nigerian documentary to be featured on Netflix.
The Head of Shopper & Customer Marketing, Basil Menachem, “It’s an absolute honour to be part of and work on not just an extraordinary product but one that was conceptualised and designed to care for the needs of melanin-rich skin.
“The project brings to life years of research into the needs of african skin. This is particularly a celebration of all shades of beautiful Nigerian women, who are always proud and confident in their skin.
Excited for every lady in Nigerian lady to try out these amazing products available countrywide.
This marks a great milestone for the NIVEA brand and hopefully inspires you too.”
Linda Ejiofor Suleiman said she was proud to be part of this project.
Suleiman said, “NIVEA is a brand I have always been happy to be associated with. To be able to listen to the needs of melanin-rich skin women and specially develop products that better nature and keep their skin healthy, and glowing is a good show of commitment.”
Beverly Naya said, “Loving my dark skin is a powerful celebration of my unique beauty, and NIVEA is here to support and nourish my skin with products designed to enhance my natural radiance. Beauty comes in all shades, and I’m thankful to have quality products that honour and appreciate my dark skin’s exquisite qualities.”