Mikano Motors, a prominent player in Nigeria’s automobile industry, has expanded its offerings by incorporating the Changan brand into its portfolio.
This strategic move allows Mikano Motors to access a wide array of options, with the Chinese automaker providing access to up to 25 brands, 15 of which are currently on display.
The decision to include Changan in its lineup comes at a pivotal moment for Mikano Motors, as it actively seeks strategic avenues to redefine its longstanding partnership with Geely, another leading Chinese auto firm.
Mikano Motors had exclusively collaborated with Geely in Nigeria for nearly three years before this expansion.
The Managing Director of Mikano Motors, Ralph Haidar, said in a press conference in Lagos, weekend, that the addition of Changan vehicles to Mikano’s repertoire has raised concerns within Geely, leading to discussions about the complexities of having two distinct Chinese brands operating under a single auto company in Nigeria.
Mikano Motors, while exploring this new venture, remains committed to maintaining strong partnerships and providing Nigerian consumers with diverse options in the rapidly evolving automotive market.
Haidar clarified Mikano Motors’ position, stating, “If Geely decides to change its stance today, we have no issue with continuing our partnership with them.
“We have been in the country for the past 30 years. We are very responsible towards our customers. The issue with Geely has been dragging on since July or August 2022 and you know that we have not been importing any of their products but I have been catering to the after-sale of our Geely customers for the past years despite fighting.
Haidar explained that Mikano Motors’ choice to acquire the Changan brand franchise in Nigeria is part of their strategy to expand operations and offer Nigerians access to a diverse range of high-quality vehicles at affordable prices.
He stated, “It is the best brand in the Middle East and other regions and has outstanding service in safety and innovation from its competitors.
“Changan is one of the top Chinese auto brands that is gaining immense popularity worldwide and is known for its value offering across automotive segments.
“It is currently the only brand in Nigeria that can cater to any organization or governmental body and or individual who wishes to buy a brand new, efficient, safe, stylish, and affordable car that has earned the admiration of many customers internationally,” he added.