Mercedes owners in the US will soon add a new luxury to their already luxurious vehicles, ChatGPT.

According to TechCrunch, the automaker is adding OpenAI’s conversational AI agent to its MBUX infotainment system, though what it could possibly be needed for is hard to say.

US owners of models that use MBUX will be able to opt into a beta program starting tomorrow, June 16, activating ChatGPT functionality. This will enable the highly versatile large language model to augment the car’s conversation skills. You can join up simply by telling your car “Hey Mercedes, I want to join the beta program.”

It’s not really clear what for, though. After all, a car is a pretty well-constrained environment. People need to drive, navigate, and control their media and the car’s basic functions, and certainly a voice interface is sometimes the safest or best option for doing so without taking their eyes off the road.

ChatGPT, on the other hand, excels in seeming human while performing a back-and-forth on any topic, and inventing new facts to keep the exchange running smoothly. It can summarize and synthesise existing content, write or plagiarize code, or help you come up with wedding vows. Are any of these things you would want to do while driving, or even in the passenger’s seat?

Mercedes describes the capabilities thusly:

Users will experience a voice assistant that not only accepts natural voice commands but can also conduct conversations. Soon, participants who ask the Voice Assistant for details about their destination, to suggest a new dinner recipe, or to answer a complex question, will receive a more comprehensive answer – while keeping their hands on the wheel and eyes on the road.

Sure, a relatively complex query like “what’s a good independent sandwich shop on my route that’s within half a mile of a gas station” might stump a traditional voice interface. If you don’t have a passenger to look that up for you, it might be nice to have that capability. Who is asking for a new dinner recipe on the road? Is that really the best use case they could come up with?

As usual, the benefits of the technology are somewhat notional and surely no driver asked for this capability. Perhaps it is simply that Mercedes is tired of running its own voice interface service and would rather offload it to a third party. The interface prominently says (if you look closely at the top image) “Powered by ChatGPT in Microsoft AI,” in MBUX, in the Mercedes Me app — like a nested doll. Who’s doing what?

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