HP Incorporated has stated that it is considering a device financing model to improve laptop ownership in the country.

This is coming as the cost-of-living crisis in Nigeria worsens following the removal of fuel subsidies.

The Country Head of Nigeria and Omnichannel Manager for East and Central Africa, Mr Emmanuel Asika, disclosed this to The PUNCH in an interview during HP’s launch of new smart printing devices for homes in Lagos.

According to Asika, implementing a device financing model in Nigeria is hard.

He said, “You know there are so many things that have to go with credits in Nigeria. It is documentation, KYC, and a lot of other things intertwined. It is a difficult nut to crack, but it is something we are looking at, working with our partners to achieve that.”

He, however, noted that with the help of HP partners, the firm could attempt it soon.

The newly launched printers include the HP Smart Tank 580, 581, and 585 series, an all-in-one printer that offers multifunctional value printing to its users with up to three years of ink in the box.

Asika said, “One of the things that we always work for us, aside from the fact that we have fantastic products, is the fact that our products are known for their durability. That is the reputation we are building on. When one buys any HP product, one should be sure they are getting the best every single time. That we also don’t take for granted.”

According to him, the new product is affordable, and the firm is trying to hit the middle line of power, value, and affordability.

“It is a great combination. We are talking of a product that does not compromise value; it has great visuals; it is intuitive and still affordable. It will create great value in the segment we have kept, which is the home space,” he further stated.

The company’s Category Manager of Home Printing Solutions, Sophie Anjorin, claimed users would get to enjoy immersive ink benefits for all their printing needs.

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