Heirs General Insurance and Heirs Life Assurance, subsidiaries of Heirs Holdings, have launched multiple digital channels to make insurance transactions easier for customers.

A statement said the mobile and digital channels included a chatbot named Prince, which instantly resolved customers’ inquiries and mobile apps.

It stated, “Simple Life by Heirs Life Assurance and Simple Protect by Heirs General Insurance, are both also available on the web.

“Living up to the Group’s ‘Simple Life’ promise, the products demonstrate the companies’ promise of superior value to customers, quick and accessible service, while driving financial inclusion for everyone.

“These channels directly tackle the challenge of low insurance penetration across Nigeria, opening the industry to new customers, who require protection for their assets and financial security for their loved ones.”

Using mobile and web apps called Simple Life and Simple Protect respectively, customers could open new policies, manage existing policies, file claims, and get instant support, right from their phones at any time of the day, without visiting an office or speaking to an agent, it stated

According to the statement, with chatbot, Prince, customers got instant, personalised insurance service virtually 24 hours a day.

“In today’s fast-paced world, Prince enables seamless and effortless service for existing and potential customers of Heirs General Insurance and Heirs Life,” it stated.

 Speaking on the launch, the Chief Marketing Officer, Heirs Insurance Group, Ifesinachi Okpagu, said, “Our customers are at the heart of our business.



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