Guinness Nigeria Plc in partnership with the Federal Road Safety Corps has organised a road safety campaign for the year-end called, ‘ember months’.

A statement said the initiative, which was held at the National Union of Road Transport Workers bus terminal in Oshodi-Isolo, Lagos, aimed to sensitise transport workers and stakeholders on the critical importance of road safety and responsible alcohol consumption.

‘The statement said, “This annual “Ember Month” campaign marked a united effort by Guinness Nigeria and FRSC, bringing together key transport stakeholders to advocate for safer roads during the bustling year-end period.

“The campaign’s focal points included educating road users and commercial drivers about safe driving practices while emphasising the grave dangers of drunk driving.”

In his address, the Managing Director of Guinness Nigeria Plc, John Musunga, spoke on the campaign’s significance, emphasising the company’s dedication to promoting responsible drinking, especially among commercial vehicle operators.

Musunga stressed the paramount importance of prioritising safety on the roads, particularly during the ‘ember months’, a time synonymous with heightened road travel across Nigeria.

He said, “Guinness Nigeria’s presence at this event signifies our deep commitment to the safety and well-being of our consumers, especially those operating commercial vehicles.

‘We will continue to collaborate with FRSC and other stakeholders to convey a clear and vital message, ‘Don’t drink and drive.’ This message has the power to save lives.”

Addressing the alarming issue of vehicle crashes in Lagos, the FRSC Lagos Sector Commander, Babatunde Farinloye, highlighted the devastating consequences of accidents on lives, families, and communities.

Farinloye emphasised the pivotal role of individual responsibility and mindset in preventing road accidents, stating.

He said, “We are the prime causal agents, the victims, and the solution. It starts with our individual mindsets and convictions.”



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