A fashion entrepreneur and the founder of BG Wellington, Epere Augustine, has said that his company signed a Big Brother Titans housemate, Yemi Cregx, as its brand ambassador because of his good looks and marketability.

In an interview with Sunday Scoop, Augustine said, “We had never had a male ambassador, and sometimes, we had difficulties showcasing some of our new designs in a photoshoot. That’s because not every outfit would fit or sell perfectly on a mannequin. We then thought it was appropriate to sign a male brand ambassador, who would help us showcase our male collections. We eventually chose Yemi Cregx, because he is not only goodlooking, he is also marketable, and fits well in suits.”

Speaking on his brand’s new collections, the fashion entrepreneur said, “I am certain that these new collections would impact the brand financially. I see us generating more sales through these new collections, because they are quite unique.”

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