The Simon Page College of Marketing, Lagos, has said marketing students should be trained in modern knowledge that will make them relevant globally.
Speaking at the graduation ceremony of 203 graduates of Simon Page College of Marketing, CEO and founder of the institution, Princewill Omorogiuwa, revealed that “We need to ensure that our graduates become relevant in any environment they find themselves.”
The graduands are from the year 2020 to 2022.
He revealed that Simon Page had become the largest professional marketing training provider in Africa, offering CIM, and UK qualifications.
“We also want to stimulate knowledge sharing to that extent we will be putting together a practitioner-led marketing confab in 2024.
“To enable connections between our graduates and studying members who represent verticals from FMCG to Telcos to Fintech, an Alumni event will be held in the last quarter of this year.”
In his opening remark, titled ‘Unleashing potential for the next level’, the President of the National Institute of Marketing Nigeria, Dr Idorenyen Enang, said, “Marketing is about creating values. Wherever you find yourself in any aspect of life, marketing brings life to everything.”
President and Co-CEO of Opay Nigeria, Olu Akanmu, said, “The business world is changing rapidly. Every business today is impacted by technology. We all talk of digital transformation. “Every industry is being digitally transformed. Anyone who is going to practice marketing, therefore, must connect to the digital transformation trend in society. You can’t practice modern marketing today without also learning technology. The other thing of course is that as marketing people, we need to be accountable for the investment in marketing.”
One of the graduands, Sandra Ajayi, described her certificate as one of the best professional qualifications she earned in marketing.