Chain Reactions Africa has appointed Nkiru Oguadinma as an executive director.

In a statement, the company announced that she would be joining the executive management team and taking charge of driving the company’s growth plan in significant sectors throughout Africa.

“The Nigerian marketing communications industry has been on the path of resurgence, following the general downturn occasioned by the COVID-19 pandemic, which affected businesses globally.

“Since January 2022, Chain Reactions Africa has, however, been bullish in its growth plan following its unveiling of a 10-year growth plan aimed at using the diversity of its team members’ skills across advisory, advertising, digital marketing, and experiential marketing, audiovisual production and brand management in extending its business portfolios to service a wider clientele base beyond public relations,” it added.

According to Chain Reactions, with her over 20 years of experience working across the different sectors of the economy, including banking, healthcare, insurance, public sector and the marketing communication industry, the new ED will drive Chain Reactions Africa’s efforts to build significant connections, drive transformative growth and unlock the full potential of the organisation.

Commenting on the appointment, Chain Reactions’ Managing Director/Chief Strategist, Israel Jaiye Opayemi, said, “Nkiru Oguadinma’s appointment is an integral and intentional part of our bullish strategic 10-year growth plan. She will be harnessing all our talents behind that single-minded goal of growth for our business and growth for our client’s businesses.

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