The African Warriors Fighting Championship has announced a sponsorship deal with Stake.com, the leading crypto casino and sports betting platform worldwide.
The duration and details of the deal were, however, not stated.
Starting in third quarter, the deal will see Stake become AWFC’s principal shirt sponsor and the brand will be visible in their events.
Founded in 2019 by Maxwell Kalu, the AWFC aims to raise global interest and awareness in Dambe — a Nigerian traditional boxing sport.
AWFC is also working to raise health and safety standards in Dambe, a previously non-formalised sport which has been practised for hundreds of years. The body introduced its first unified ruleset for Dambe and pioneered the presence of medical staff at events.
Speaking on the partnership between AWFC and Stake, CEO of AWFC, Maxwell Kalu, said,”This its the first of its kind, our partnership with Stake is a huge moment for African combat sports and an exciting step in our mission of taking Dambe global. Ancient, intense and steeped in tradition, Dambe is unlike any other combat sport in the world.
“Partnering with Stake highlights the impressive growth of AWFC and demonstrates that Dambe is making a real impact in the minds of combat sports fans around the world. We’re proud to be Stake’s first partner in Africa and look forward to assisting the brand in raising awareness and expanding its user base across the continent.”
Also Director of Acquisitions at Stake, Akhil Sarin, believes the move is to expand their portfolio in the African market.
“AWFC is a young brand with exciting plans, and we see huge potential for the sport of Dambe. Stake has built a reputation with our combat sports partnerships and adding this to our portfolio is a huge step forward as we seek to expand in the African market.”