In an era of rapid technological advancement, Artificial Intelligence is emerging as a game-changer for the digital product landscape, a technology and design expert, Abubakar Najeeb, has said that business digital products can be elevated through the use of Artificial technology.

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems.

Najeeb, on Tuesday, in Abuja, added that AI is poised to reshape the landscape of user experience in the digital realm.

He noted that the possibilities are immense and organisations that embrace AI integrations are well-positioned to unlock new dimensions of user satisfaction, customer acquisition and loyalty in this fast-evolving digital age.

“With AI, we have the opportunity to create more intuitive, personalised, and efficient experiences for users. By harnessing the power of AI technology, businesses can truly elevate their digital products and foster stronger connections with their customers. Having a seamless user experience increases customer acquisition and I believe AI integrations will help to achieve that,” he said.

He added that by leveraging AI’s capabilities, opportunities to enhance user experiences and drive customer satisfaction which will lead to product growth and customer acquisition in the ecosystem can be unlocked by startups and businesses as a way.

On how AI technology is set to revolutionise user experience for digital products, the digital product expert disclosed “AI brings a whole new level of intelligence and personalisation to digital products. By leveraging machine learning algorithms, natural language processing, and data analytics, AI-powered systems can understand user preferences, predict their needs, and offer tailored experiences which will increase the number of active users for digital platforms because of the seamless ease it brings.”

While acknowledging the importance of responsible AI implementation especially for new startups, Najeeb urged organisations to be transparent on how AI is being used while noting that user data privacy needs to be protected.

“As we embrace AI’s potential, it’s crucial to ensure ethical use and transparency. User trust is paramount, and organisations must be transparent about how AI is being used, protect user data privacy, and address any biases or ethical concerns that may arise.”

“The reason why I am pointing this out is that when we imagine the level of advancement of AI in the next couple of years, then I am sure it will be difficult to differentiate the things done by AI and a real person,” he said.

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